K11 Group announced that luxury fashion brand Louis Vuitton is first located in Hong Kong, holding the early autumn 2024 men's fashion show on November 30 (Thursday). The show will be held in K11 Victoria Dockside, where K11 MUSEA and the Avenue of Stars to transform the Tsim Sha Tsui waterfront into a shiny fashion show stage. Zheng Zhigang, the founder of K11 Group, expected that the show would not only help enhance Hong Kong's status as an art and cultural exchange center, but also facilitate the introduction of different types of international cultural events in the future and promote the development of Hong Kong into an international art and culture metropolis.

Turning K11 Victoria Dockside into a star-studded Louis Vuitton fashion show, international superstar stars and famous fashionistas from all over the world will be expected to attend in Hong Kong. In fact, Louis Vuitton also held the spring / summer 2024 men's wear fashion show in Pont Neuf in Paris, which once became the focus of Paris Fashion Week.

Louis Vuitton Men's wear Creative Director Pharrell Williams follows the spring / summer 2024 men's wear collection published at Paris Fashion Week in June, and the upcoming second collection is eagerly awaited.

The Louis Vuitton fashion show in Hong Kong will be a highlight of K11 MUSEA's art event, further highlighting its status as a hub for fashion, digital and modern art, collectibles and pop culture. As early as 2021, the annual art celebration K11 NIGHT was held. In that year, there was a legendary fashion and craftsmanship collection exhibition Savoir-Faire: The Mastery of Craft in Fashion, which discussed the moving stories and craftsmanship aesthetics behind the craftsmanship of high fashion.